Aspiring Entrepreneurs: Any individual in South Africa and Africa who is serious about starting a business and aspires to build a successful business.

Entrepreneurs: An individual entrepreneur in South Africa and Africa who is looking that extra-edge in the quest for success.

Small to Medium Size Businesses (SMEs): Any business in South Africa and Africa that has an employee base of 1 – 250 that is seeking; to find new ways and ideas, bigger opportunities, to network with fellow business owners and business leaders, ongoing inspiration and education around building a bigger and more successful business.